If you have a small business, it is essential for you to embrace direct marketing as a fundamental strategy for business growth. Small business owners often struggle with their marketing campaigns as they have limited budgets and resources. However, a few small business owners are doing well in the market because they deploy direct marketing strategies for their products/services. They optimize their business sites and ensure the content and visuals are attractive to the potential customer to get faster lead conversions.
Daniel Klibanoff – Kickstarting direct marketing campaigns for your small business
Daniel Klibanoff is an expert in the field of direct marketing and a serial entrepreneur from Asheville, North Carolina, the USA. He has over 38 years of invaluable experience in business and marketing. He is widely respected for his past track records and knowledge when it comes to transforming businesses into lucrative establishments.
According to him, you need to focus on the targeted customer to make your direct marketing campaign a success. All customers are not alike, so the same ad campaign will never work the same for all of them. The same holds true for direct marketing- you need to customize the message to convert a visitor into a customer online or via emails, phone calls, or text.
Divide your customers into groups
You should divide all your customers into groups based on their age, gender, interests, etc. Once you have determined the customer profile, you should create the marketing message that will resonate with them.
Choose the right channel
Direct marketing has several channels, but the popular ones are social media marketing, phone calls, text messages, and display ads online. The content on all these channels should convey your business message correctly so that everyone understands it well.
The language of your marketing message should be compelling enough to convert the visitor into a customer. It should have the proper keywords and be short. The more precise your sentences are, the greater the response will be. Include a call-to-action, and make it visible to everyone online or offline. With a strong CTA, you can boost lead conversions faster.
Pay attention to your business site
Your small business site is a great marketing tool; however, it has to be optimized well. Assess your site like a customer and look for flaws that might turn your potential customer away. These problems could be poorly written content, dull images, broken links, etc. Ensure you fix these issues before you run your direct marketing campaigns.
According to Daniel Klibanoff, you should test your direct marketing campaigns frequently. The biggest advantage of this type of marketing is that you can change it at any time. Explore variations and choose the strategy that works best for your sales conversions.
Direct marketing is affordable and as a small business owner, deploying it for the growth of your business is a smart choice. Plan your campaigns well and with direct marketing, reach out to the targeted customer who will be interested in your products/services for better lead conversions and sales!